The illustrator Benjamin Rabier is the famous illustrator of "The laughing cow", who first drew the whale in an episode of " Les aventures de Gédéon". The character was chosen to represent the "La Baleine" brand.
Today, this brand has become the market leader and a reference for table and cooking Sea Salt in France.
At its creation in 1934, the brand name was "A la Baleine".
Colours were given to the packs. La Baleine's salts came in Coarse Sea Salt and Fine Sea Salt.
"A La Baleine" packs to highlight the iodine content of its sea salt.
The saltshaker "A La Baleine" won the packaging Oscars in 1963:
The competition was aimed at rewarding the most innovated packaging encompassing...
...evolutionary trends for food distribution as well as on pharmaceutical, hygiene, textile, cleaning products... etc
"A La Baleine" brand became "La Baleine".
The logo is reduced and becomes less and less like the initial representation.
In fact, during these years, it was more important to bring to the front the product's name rather than the core brand. "A La Baleine" became La Baleine.
La Baleine is featured on products.
The brand consists of Coarse and Fine Sea Salt, packed in cardboard and plastic boxes, in order to meet to the needs of everyone.
With a strong brand identity, La Baleine's logo progresses in 1993, with more realistic traits, closer to the 1934's logo.
La Baleine is depicted in its natural environment: the Sea appears on its products.
La Baleine adds for the first time, Fleur de Sel (Flower of Salt).
La Baleine becomes "The salt from every sea", and offers its first Grey Salt from the Atlantic.
This period incorporates the launch of new packaging for the Baking Soda.
With a history and tradition, the La Baleine brand has developed through the years an impeccable know-how.
In order to give you a pure salt of constant quality, many checks are done systematically from harvesting to packing.
All of our sea salts are naturally white, with preserved quality and harvested without any chemical treatment.
What is Minisel?
La Baleine has put all its good, salty taste into Minisel. Minisel contains 3 times less sodium than a traditional salt,...
...but has all the flavour of a sea salt. It is suitable for anyone who's concerned about a balanced diet and may be used in the kitchen or on the table.
Enhance the taste of all your food with Minisel, and enjoy your meal with complete peace of mind.